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Client - BranchOut, Inc.
Duration - 1 Year
One of the first things you realize when designing an app for everyone, is that a lot of your ideas don't need to be built upon as much as they need to be dumbed down...often by a lot. As my first time designing a mobile product, and under the guidance of a mentor, I returned to the fundamentals of prototyping and learned to produce work that not only solved problems, but also asked questions, driving development forward.
Earning the role of Team Lead early on in the program, I managed several projects for BranchOut during this period, spanning web layouts, mobile app design, marketing strategies, and visual concepts for platform migration.
Alongside design, I also assisted with training interns in UI and UX fundamentals, where I walked them through weekly lessons covering composition, user interviews, screen flow, and more.
By the time I finished the program, we had established a solid foundation for platform growth, a branding ecosystem for future designers, and a network of connections within the local startup scene.
Learning to maximize my value across both small and large-scale teams, the startup experience was invaluable in learning to understand the needs of end-users, stakeholders, and private ventures as a whole.
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